Communication is a process,
and so is our approach to improving it.
Our philosophy to serving others is not built upon short-cuts, quick fixes, or trendy lists.
Instead, our approach is guided by the foundations of the scientific process.
The scientific process is built upon objectivity, replication, transparency, and a never ending quest for the best answers; and so are we.
We’re proud of our process and that’s why on this page you’ll find a detailed description of the principles that guide our approach to development and training.
Every program starts with why.
"Finding why is a process of discovery, not invention"
~Simon Sinek (2009)
Almost everyone wants to improve their communication skills (right?). But, why?
We believe core values hold the answer to this.
Values are things that we hold in high regard, they shape our attitudes, opinions, and behaviors. We maintain values on many things, including: family, health, finances, careers, religion etc.
We believe communication is a value too. And therefore, should be approached in a similar fashion to other values.
In fact, research consistently supports the notion that communication is the most critical element in the success of our other commonly valued areas (health, relationships, career, family… you get the point).
Therefore, we start with an examination of one’s current value system, to determine why an investment in the value of communication might be necessary to enhance outcomes related to other core values.
Measuring a Value of Communication
In 2018, Dr. McGloin and his Ph.D. students set off on a journey to develop an instrument that could accurately and reliably measure an individual’s value of communication.
Once we’ve identified the reason why a communication transformation is critical, we move to the next step of determining what concept, skill, or behavior we need to focus on.
“We are what we repeatedly do. Excellence then, is not an act, but a habit.”
~ Will Durant (1926) interpreting Aristotle’s work (circa 340 bc)
Human development is too critical to leave to random chance. That’s why our what starts with theory.
Communication accommodation theory
Elaboration Likelihood model
Expectancy violation theory
Information processing theory
Mental models &
Model matching theory
Social exchange theory
Social penetration theory
Symbolic interactionism theory
Uncertainty reduction theory
Theories that Guide our Approach
A theory provides a structural process or system of ideas to help us predict and/or explain some phenomena.
By utilizing theory to ground our solutions, we ensure that the developmental process is relying on a set of generalizable principles that have the ability to be tested in a reproducible fashion.
The process of communication is always evolving, thus our approach to theory must be too. Therefore, we are constantly reading, evaluating, and even writing new theories (for example, see McGloin, Wasserman, & Boyan, 2018) to identify what the most appropriate process for development might be.
Factors of Influence
From there, a process is established to determine which conceptual variables may be most critical to achieve the desired outcome. In most cases, we can measure* these variables before and after the solution has been delivered to identify both the qualitative and quantitative impact of the developmental program. Regardless of whether or not formal data is collected*, previously validated concepts known to relate to communication attitudes and behaviors are always included as content in the customized developmental program.
*supplemental research programs available upon request for most workshop solutions
Process of Success
An individuals's commitment to transformative goals are known to be primary predictors of both short and long term behavioral action. Thus, creating a circular feedback loop in which the values are influencing the behaviors, and the behaviors are helping to reinforce the desired core values.
The next step is how it all gets implemented.
“When your why is big enough, you will find your how.”
Commitment to improving any value, including a value of communication, is driven first by inspiration (why), followed by a process (what), and brought to life by action (how).
Therefore, our programs are designed to promote and produce in the moment behavioral action in an effort to demonstrate the what, to reinforce the why, and to produce a long-term commitment to the value of communication.
Our process, inspired by the scientific process, begins with a question and ends with a new question.
“We do not learn from experience,
we learn from reflection on our experience”
~John Dewey (1933)
At the closure of our programs we facilitate an active process of reflection and conclude with a set of important questions that work backwards through the developmental process:
How do you feel?
What did you learn?
Why do you want to move forward implementing these feelings and knowledge?